This guide will explain the unique characteristics of registry premium domains, distinguish between the three groups into which they breakdown, and provide links to relevant xml command and parameters.
We'll also take a look at the management options provided to you in the The Reseller Control Panel, and important information to consider when deciding which registry premium domains you'll allow your customers access to purchase.
Important things to consider:
What are registry premium domains?
Registry premium domain names are previously unregistered domains available for purchase directly from the registry, at a non-standard price.
They have some unique features:
- Registry premium domains may have a premium transfer or renewal price, in addition to a premium purchase price
- Some have prices just slightly higher than the standard version of the TLD; some cost significantly more
What are the three different types of registry premium domains?
Group 1: Premium registration fee, standard renew and transfer fee
These domains are purchased at a premium price, but are transferred and renewed at the TLD’s regular renewal price.
Group 2: Premium registration, renew and transfer fee
These domains are purchased, renewed, and transferred at a premium price. The registry prices these domains in USD.
Group 3: Premium registration, renew and transfer fee, price Variable
These domains are purchased, renewed, and transferred at a premium price. However, the registry prices these domains in a currency other than USD. OpenSRS will convert this price into US Dollars. This means that the price of a renewal or transfer is dependent upon the current exchange rate at the time of the transaction, and may differ from the original purchase price.
Here's a table for reference:
|Type||New Price||Renew & Transfer Price||Base Currency at Registry|
|Group 3||Premium||Premium, dependent upon exchange rates||Non-USD|
What are the advantages of offering registry premium domains?
Because you set the final price, you determine the profit margin on all registry premium domains you sell.
Registry premium domains are typically sought-after, single-word domains. Customers who purchase them will likely be looking for something specific, unwilling to settle for a less valuable alternative. Expanding your inventory to include registry premiums prevents the loss of high-value customers who would otherwise purchase the TLD elsewhere. Thus, offering registry premium domains can help you ensure repeat business and give you a competitive edge.
What should I be aware of before I begin offering registry premium domains?
In order to offer registry premium domains, you must ensure your system is updated to accomodate the new API requirements for registry premium names.
Pricing & purchase flow
You'll want to make sure your interface or sales processes include steps to avoid problem situations and accomodate the unique pricing structures of registry premium domains.
This may include:
- Ensuring you have enough money in your account to cover charges
- Vetting large purchases to protect against fraud
- Ensuring customers are well-informed of premium renewal & transfer fees at the time of purchase, if applicable
How do I decide which types of registry premium domains I should offer?
Here again, it's important to consider purchase flow structure and your customer interface.
If, for example, you enable Premium Registration: Renew and Transfer or Premium Registration:Renew and Transfer (Variable Price), you'll have to ensure that you:
- Inform the customer of the premium renewal & transfer fees at the time of purchase
- Alert the customer that the price is variable (if applicable)
- Have enough funds in your account to cover these fees at the future renewal or transfer date
If you enable only Premium Registration: Standard Renew and Transfer, you need only ensure sufficient funds are available at the time of purchase, as renewal and transfer fees are standard.
What is the renewal process?
Registry premiums must be renewed manually. Because of their high renewal costs, auto-renewal is not an option for these domains. This choice was made in an effort to avoid situations where a customer is unpleasantly surprised with a costly renewal fee, for a domain they did not wish to renew.
How can I control which types my customers are able to search for and purchase?
Please note: Before enabling any of these options, you need to ensure your system has been updated to accommodate the new API requirements for registry premium names.
From the reseller control panel:
1. Click on the Domains option in the main menu.
2. Click on the Settings tab.
3. Scroll down to the Enable Registry Premium section and click Edit.
4. Use the toggle switches provided to enable any or all of the three types of registry premium domains.
5. Click the Save option in the bottom right hand corner of the editor tool.
How do I identify a registry premium domain?
When you search for a domain that is listed as a registry premium, this will be indicated in your search results. From here you can also view which of the three registry premium categories the domain falls into, and the renewal and transfer fees specific to the domain.
Let's look at an example: restful.country
This TLD falls under type two, Registry Premium Domain: Renew and Transfer.
Here is what you will see if you have enabled Registry Premium Domain: Renew and Transfer
1. Search for the domain via the usual method.
2. Because restful.country is available, we are brought right to the registration page.
3. If we scroll do Domain Settings,we can selectRegistration Renewal Pricingto view the premium renewal costs associated with this TLD.
We can see that restful.country is purchased and renewed at a premium price of $200. The transfer price will always be the same as the renewal price,in this case, $200.
And if you have not yet enabled Registry Premium Domain: Renew and Transfer
1. Upon searching for the domain, you will find it listed as a Registry Premium Domain.
2. We can click this Registry Premium Domainoption for more information.
Here, we find the price of the domain, and the type of registry premium domain we must enable in order to offer this domain.
XML Commands & Parameters
Below, are some quick links to our API XML guide for commands relevant to registry premium domain searches & registration.